Levis Unbuttoned is the latest interactive ad by Levis. The site features exclusive video downloads of hip-hop artists, pop musicians and celebrities. Levis Unbuttoned showcases pictures and videos of people that have something to reveal. The recently launched commercial and website are part of a new and exciting Levi's campaign.

Some of the artists involved with the campaign are hip hop artist Estelle, soul singer Nikka, BMX rider Jamie Bestwick, and hip hop artist Wale.

Other celebrities include gossip writer Perez Hilton, actor Robert Buckley and Rocky the Orangutan